1938 LaSalle Convertible Coupe


There was a full decade-plus of Art & Colour-designed GM automobiles on the road by the time 1938 models hit the road. Harley J. Earl made a big impact on automotive products with superior designs that started out with Cadillac’s newly introduced LaSalle in 1927 (arguably the most handsome car from any American production line that year), and quickly moved to Chevrolet and the rest of the divisions during the following years. Earl arrived at GM’s Detroit office in 1927 from California, where he was a Stanford-educated designer for the coach building division of the Don Lee Cadillac dealer in Los Angeles. He came to the Motor City to consult on the LaSalle design and ended up staying for 32 years before retiring as GM’s director of design.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2008/08/22/1938-lasalle-convertible-coupe