1963-1965 Buick Riviera - Riviera history for Chrysler's flagship car | Hagerty Article


While the Riviera name in the Buick scheme dates as far back as the late 1940s, it wasn't until 1963 that the Riviera became a stand-alone model. It was at that time that the Riv became a symbol of American luxury, power, and design that solidified the car's classic status.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2009/06/03/1963-1965-buick-riviera-substance-and-style


This is my '64 Rivi. It was a barn find, and after one winter, this is a staged pic in Warkworth, Ontario, Canada with my wife walking up to it. That’s as close as she got, as she has yet to drive it. It is the 425 Nailhead, fully loaded, power everything plus Frigidaire A/C, built for a lady named Edna Miller. Edna bought the car when she published her first children’s book back in '64. It still has the plaque on the centre console commemorating the build with Edna’s name on it.


PS: Why is Chrysler in the title of this post? Rivi is Buick, not Chrysler, at the risk of sharing the screamingly obvious :wink: