1963-1965 Buick Riviera - Riviera history for Chrysler's flagship car | Hagerty Article


While the Riviera name in the Buick scheme dates as far back as the late 1940s, it wasn't until 1963 that the Riviera became a stand-alone model. It was at that time that the Riv became a symbol of American luxury, power, and design that solidified the car's classic status.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2009/06/03/1963-1965-buick-riviera-substance-and-style