As the previous owner of a mid-size (80+ inventory; 200-250 sales per year) muscle car dealership, I can attest that 442s do not bring the attention (or buyers) of flashier other marques. Personally, I love first gen 442s; with the '66 tripower L69 my fave. That said, we’d get ten times the inquiries for a SS Chevelle, twenty times the inquiries for a '68+ Mopar, and even more inquiries for anything Mustang; so from a business viewpoint 442s (& GS Buicks) weren’t hot. But; damn the torpedoes, I like 'em and bought every nice correct '64 - 70 Olds 442 I found. A pleasant affluent couple in their late 50s came in one day from out of town. The husband had bought his lovely wife a V12 Aston Martin w/automatic trans as a gift but she wanted a manual trans car; and didn’t know what brand.They looked at everything we had from 'Cudas to Corvettes but kept going back to this certain 442. I finally took her for a ride in it; a really nice #2+ condition Viking Blue 1970 442 conv 4-speed (w/numbers matching ram-air 455 engine) and she was smitten. When it was her turn to drive, she drove it perfectly, ran it through the gears, and they bought it on the spot ($55k). Upon returning home they sold the Aston Martin and send us a nice thank you note. That kind-of exemplifies the 442’s original audience; older, sophisticated, more affluent than the usual muscle car crowd; the banker’s hotrod.