Attracting new members is the lifeblood of a club. No matter how good your club is, you’ll be doing well if 60-70 percent of the members renew year to year. Any higher rate of retention is way above average. This means that if you have 100 members today and want a larger membership next year, you have a goal of attracting at least 41 new members just to count on adding one person to the membership list. That’s a shocker, isn’t it?
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2005/06/02/50-membership-building-ideas-for-your-club