EricW, I’m not suggesting that you, or anyone else at Hagerty, is publishing these articles with the intent of moving or manipulating the markets for these cars or any others. But articles like these may have the effect of doing so, unintentionally, for some finite period of time, assuming buyers act on, and sellers alter their reservation prices, based on your advice. And when Hagerty publishes articles like these, you are effectively entering the investment advisory business, which when it comes to financial assets, comes with a very high regulatory burden precisely to try to prevent manipulation. So even though manipulation isn’t your intent, you shouldn’t be surprised, when you’ve effectively offered investment advice, that someone inquires about your holdings. As for your admission that you’re offering a “best determination,” that you can’t “predict the future,” and you’re not “fortune tellers,” look again at the title of your article. “8 Cars to Snap Up Before Values Climb.” Now, I recognize you’re not claiming 100% certainty here, but neither do investment firms when they recommend stocks. They offer no guarantees, only their “best determination.” So again, with this sort of article, you’re effectively moving Hagerty into the investment advisory service. Perhaps Hagerty should end all such articles with the well-known statement from the mutual fund industry: “Past performance is no guarantee of future results.” It’s one thing to report data – it’s another to interpret it and reach conclusions, or make predictions, about the future. Even if your prediction model is all quant based, and doesn’t reflect your subjective individual opinion, the prediction itself is still an opinion that effectively reflects the assumptions of the quant model and whoever estimated it. You can say I should ignore it if I don’t like it, but if you’re moving the market (however unintentionally) then it affects me, and others, who own or want to buy one of the cars in question. As a popular ad has recently reminded us, no one in 17th-century Holland thought of tulip bulbs as “investments,” until some notable people recognized that the prices had been going up, and they spread the word, and the speculation began, prices then shot up, until the “bubble” burst, and the reckoning came. This doesn’t always happen. Sometimes the prices keep going up. But anyone who thinks they could today use past market data on Ferraris to relaibly predict future Ferrari prices is just wrong, IMHO. And the same goes for the stock market.