For most of the free world, a car like the American Austin was a good idea, and there was already a market for it. In Europe, automobiles were taxed based on horsepower and, for at least a while, the number of wheels on the road. Anything with less than four wheels was considered a motorcycle and taxed much less. The price of gas itself was enough for Europeans to demand economical vehicles, meaning small, powerless cars fit the bill for general citizens and small businesses.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2006/03/30/american-austin-1930-1941