The classic auto press and lately even the manufacturers have taken to playing up significant collector car anniversaries. The 2011 Jaguar E-Type anniversary was the most recent biggie. Jaguar and the motoring press pulled out all the stops and the net effect was boosting the beautiful E-Type to top-of-mind for a lot of collectors. Numerous informative articles were written, some even dispelling the E-Type’s vastly overstated reputation and notorious unreliability (the producers of AMC’s hit show “Mad Men” clearly didn’t get that memo — an E-type was involved in a darkly hilarious suicide attempt that was foiled when the car wouldn’t start).
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2012/10/15/anniversary-bumps-how-your-cars-anniversary-can-affect-its-value