Hagerty.com

Audi revamps famous Quattro ski jump ad with all-electric e-tron SUV

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Remember that classic 1980s Audi ad with the red 100 CS climbing the Pitkavouri ski jump in Finland? Audi is now revisiting the concept with its new e-tron SUV, seen clawing its way up the Mausefalle section of the renowned Streif downhill ski course. It all looks a bit simple, but the truth is that besting an 85-percent grade is freakishly difficult. The stunt is showcases a nice bit of Quattro all-wheel drive heritage that Audi wants people to know is still part of the brand’s future formula.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2019/02/19/audi-e-tron-climbs-ski-jump