What tempts a car company to sell another company’s car or truck under their own banner? Most of the time it’s the need for a quick fix, to quickly fill a hole in the product line. It seems that some buyers don’t know the difference, or simply don’t mind, and so badge engineering is an expedient tool that’s still used by automakers today. The term refers to the fact that two different cars are the same except for their names, thus the only thing engineered were the badges.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/04/17/badge-engineering-sometimes-works