Slotted among victorian two-story houses in an eclectic neighborhood in Oakland’s East Peralta neighborhood, the 73-year-old cinder-block building is easy to miss. There are no markings on the façade, nothing to indicate you have arrived at Moal Coachbuilders, one of the country’s top hot-rod and sports-car shops. In fact, the only signage on the property is a giant billboard standing high above. On this day it shouts: MATTRESS STORES ARE GREEDY.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2019/11/28/moal-family-metal-shaping-outfit