Buick Riviera - Automotive Design


Ironically, it was Cadillac’s design and sales boom during the early 1960s beginning with one of Harley Earl’s (GM design boss until his retirement) last vehicles, the 1959 Cadillac Eldorado (think tail fins), which led to the Riviera seeing production as a Buick. Designer Jock Twombley intended and penned the Riviera as a Cadillac. But because Cadillac was on a hot streak, and perhaps more importantly because Buick was becoming a bit staid, the Riviera was given the thumbs-up as a Buick by Earl’s protégé and successor Bill Mitchell.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2013/12/20/design-analysis