Buick Riviera - Classic Car Values


The design origins of the 1963 Buick Riviera can be attributed to Ferrari 250 PF coupes that General Motors Vice President of Design Bill Mitchell admired in Europe in 1959. Mitchell decided that GM’s new personal coupe should have a “coke bottle” shape, Rolls-Royce razor-edges, minimal brightwork, and a luxurious interior.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2017/04/14/buick-riviera