Launching an entirely new automotive brand is probably one of the most daunting tasks in marketing. You have to establish a dealer network, a parts supply chain and, when all that’s in place, you have to convince people who are making perhaps their largest-ever purchase commitment to buy a car that they’ve never heard of. Some brands have navigated this very well, while others quickly became part of the automotive fossil record. Here are some of our favorite successes and failures.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2013/08/02/automotive-intros