In 1962 just two years before Ford introduced the Mustang and helped create a new segment that would carry the “pony car” designation the same way that all self-stick bandages are called “Band-Aids,” the rental car firm Avis debuted a new slogan. “When you’re only No. 2,” the tagline read, “you try harder. Or else.” The campaign was a success, bringing the No. 2 brand to within shouting distance of market leader Hertz several times over the next 50 years.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2016/11/17/chevrolet-camaro.