Confidential Mustang Press Pack - Lee Iacocca Speech


In honor of the Mustang’s launch 50 years ago, we thought we’d share some of the documents that accompanied its unveiling to the press – something of a Mustang time capsule harking back to this week in automotive history half a century ago. Below are some real gems, including Lee Iacocca’s speech to press, and the “confidential” press packet and brochure that were distributed to newsmen under embargo, ahead of the car’s official public release.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2014/04/14/mustang-media-effort