Dealer Price Gouging - Dodge Hellcat and more


A brief history of dealer price gouging

At a classic car auction, the generally accepted maxim goes something like this: A car is worth whatever people are willing to pay for it. As with classics, new cars are similarly categorized, and the laws of supply of demand often lead some dealers to take advantage, content to play fast and loose with the meaning of Manufacturer’s Suggested Retail Price. But in creating the demand, in needing to have the car that gets their blood pumping to the point of muddling their senses, buyers are just as complicit. And car dealers, consummate pros in the supply-demand bazaar, know exactly how to pounce.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2015/04/17/youll-pay