You say you want a revolution? Think small.
That’s what Volkswagen’s ad agency, Doyle Dane Bernbach, did 50 years ago in launching a counter-intuitive campaign that poked fun at itself to sell the tiny Beetle. The “Think Small” and “Lemon” ads of 1959 launched a watershed campaign that proved William Bernbach’s “creative revolution” manifesto: “Good taste, good art (and) good writing can be good selling.”
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2009/11/02/watershed-vw-campaign-turns-50