Hagerty.com

Edsel - Automotive Flops


#1

Introduced 59 years ago, the Edsel lives on as a symbol of abject failure. One that reportedly cost Ford Motor Company and its dealers some $400 million (more than $4 billion today). As such, it has been studied and dissected ad nauseum as a case study in how not to develop and promote new products.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2016/09/06/edsel-redemption