From Russia with Loewy: The U.S.S.R.’s failed world car


He designed streamlined locomotives and streamlined pencil sharpeners. The Studebaker Avanti and the Greyhound Scenicruiser. The Shell logo, the USPS emblem, the Lucky Strike package. A better fridge and a better razor. The livery for Air Force One. And in the mid-1970s at the height of détente, 86-year-old Raymond Loewy, the father of industrial design, took on his biggest client, the government of the Soviet Union, to create a new car for Western showrooms.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/12/19/from-russia-with-loewy-failed-world-car


The drawing of the gold and black four door very much resembles the '80’s Dodge Omni/Plymouth Horizon with the flair of the Dodge Shelby Charger. Too bad Russia failed to see the design of the future like most of Loewy’s beautiful designs.