Hagerty.com

Harbingerof Change


#1

Change in the realm of automobile design can be hard to take. If too extreme, it can turn people off entirely. Too subtle, and it is largely unnoticed and unremarked upon. Finding the proverbial sweet spot that piques public interest without scaring off consumers has always been a moving target. In 1937, Harley Earl and his team at General Motors Art & Colour hit it squarely when they created the Buick Y-Job, one of the first modern concept vehicles.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2017/08/07/harbinger-of-change