Harley Earl’s Buick Y-Job Signaled The Dawn Of A New Automotive Era


Change in the realm of automobile design can be hard to take. If too extreme, it can turn people off entirely. Too subtle, and it is largely unnoticed and unremarked upon. Finding the proverbial sweet spot that piques public interest without scaring off consumers has always been a moving target. In 1937, Harley Earl and his team at General Motors Art & Colour hit it squarely when they created the Buick Y-Job, one of the first modern concept vehicles.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/03/05/harley-earls-buick-y-job


Very cool! Unfortunately many of the neat concept cars of the past were not put into production because of cost or marketing considerations. Harley Earl was a great automotive innovator as is indicated in his influence in developing and promoting the first Corvette in 1953 as well as others.