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HotRod Magazines - Car Magazines | Hagerty Articles


#1

In 1943, Robert E. Petersen started publishing a hot rod magazine that he sold for 25 cents at the local car races. He was only 16, and his Petersen Publishing Company went on to generate annual sales of $250 million from 80 different magazines. His initial publication, Hot Rod magazine, flourished in southern California as servicemen returning from World War II had demobilization money in their pockets and expressed their newfound sense of freedom by creating unique and individualized automobiles, many of which were featured on its pages.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2013/08/19/hot-rod-rags