Hagerty.com

How color shades the collector car market


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Most of us have heard of “Resale Red,” right? Surely, there’s some truth to it. While red is the most common color among collector cars bought and sold—often associated with fast and expensive sports cars—other colors perform better in some respects when it comes to actually buying or selling a collectible. By looking at collector cars and trucks offered for sale by color, we uncovered the characteristics of the market for each.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2017/12/18/collector-car-color