DeSoto was killing it in 1957. People loved their stunning styling. Fins and flash were in, and Chrysler’s line of affordable sedans offered plenty of both. DeSoto enjoyed healthy sales—178,594 in all—even as its rivals struggled.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2019/02/26/how-desoto-met-its-doom