In 1956, Semom Emil “Bunkie” Knudsen rose to the position of general manager at General Motors’ then-struggling Pontiac. His long-term plan was to revamp the division’s stodgy image into one with more youthful appeal. “You can sell a young man’s car to an old man, but you can’t sell an old man’s car to a young man,” he said. The Super Duty program was a major part of Knudsen’s strategy.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2017/12/27/pontiac-super-duty