Hagerty.com

How Super Duty turned Pontiac into a performance icon


#1

In 1956, Semom Emil “Bunkie” Knudsen rose to the position of general manager at General Motors’ then-struggling Pontiac. His long-term plan was to revamp the division’s stodgy image into one with more youthful appeal. “You can sell a young man’s car to an old man, but you can’t sell an old man’s car to a young man,” he said. The Super Duty program was a major part of Knudsen’s strategy.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2017/12/27/pontiac-super-duty

#2

Nice history of Super Duty. No GranPrix in 1961 though. Packer Pontiac had a SD Swiss Cheese Catalina. Were they the Detroit area Pontiac performance dealership in 1963? If so, how/why did Royal Pontiac become the Pontiac performance dealership in 1964 with the Royal Bobcat? These two Pontiac dealerships were fairly close to each other.


#3

This is interesting,why do you not mention the 1960 Catalina SD Pontiac? Ronnie Sox drove one at Concord SC and beat everything including all 1960 Chevrolet Daytona Special engine cars! I wish I owned that car today!


#4

My all time favorite – 1965 GTO! gun metal blue, black vinyl top, 4 speed, never lost a street drag race. I know, stupid thing to do! That was THE THING to do with a hot car back then!