Hagerty.com

How the 1955 Dodge La Femme missed the mark on designing cars for women

Targeted marketing is rampant in today’s digital world. Every banner ad you see online, linking to some embarrassing aspect of your Internet browsing history, stems from a long history of companies doing their best to figure out what you want to buy, before you want to buy it. If you’ve ever received bizarre emails from people trying to sell you random stuff, you know not all of these attempts are resounding successes.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2020/02/10/1955-dodge-la-femme-missed-the-mark

Any chance someone has photos of the GM models, designed by women? I’d love to get a peek at that! How about a Corvette designed by and for women?

Sure thing Pappypete - WNYC has a gallery of some of the cars designed by the Damsels, with more background info on the designers themselves: