Thirty years ago today, on November 8, 1989, the Infiniti Motor Company began selling the Q45 sedan at U.S. dealerships. It was a very promising start for Nissan’s new luxury division, which launched at essentially the same time as Toyota’s Lexus. The two Japanese automakers hit the luxury-car establishment in its collective solar plexus, and nothing about luxury cars and how they are sold and serviced would ever be the same. Traditional purveyors of automotive luxury, performance, and prestige, led by the arrogant Mercedes-Benz, were initially dismissive of the upstarts from the Far East. The Lexus LS400, in particular, and the Q45 soon proved that the Japanese were very capable of competing in this arena—at prices that undercut the Germans by tens of thousands of dollars.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2019/11/08/infiniti-at-30-beginning-present-and-hopeful-future