Is a $500,000 project motorcycle total insanity?


Crazy things happen at auctions, where prices can reach inexplicable prices in the blink of an eye. Like, say, the half-million or so paid for a 1930 Brough Superior in rough and “loosely assembled” condition that recently traded hands in the UK. Yet that price may not be quite so insane as it sounds.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2019/03/15/is-500k-crazy-for-a-project-motorcycle

Not to be flippant, but it’s all relative. There’s no way I could justify that amount of money, especially for two wheels. Heck, I’m having a hard time swallowing the nearly $60k estimate for my restomod, but consensus seems to be that it’s about right.

For the folks that hob-nob at Pebble Beach and Amelia Island, $500,000 is probably like $5,000 for the rest of us.


I would suggest the Brough Superior SS100 is more akin to a Blower Bentley than to a Ferrari. The approach being one of a big motor and brute force, built to a very high quality and comfort standard but still capable of maassive performance.

BTW, Brough Superior is a featured marque at this year’s Quail. A good friend of mine will be displaying a very rare sidecar version.