Marketing is a powerful tool, and in many cases it’s an advertisement that plants the seed and ultimately brings someone into the showroom. When television screens first began lighting up living rooms across the U.S., automakers had a new challenge—entice viewers to become buyers in 30 seconds or less.
From regular 30-second spots to full two-minute short films, television ads have become big, expensive productions for many automakers. Some companies engage viewers in fantastic ways, while others drop a lot of cash and still miss the mark. Advertisers are also finding that the lifestyle a particular car represents can often be more important to a buyer than technical details.
This BMW ad is a timeless and well produced example.
We have our favorites, but we want to know yours. Leave us a comment below with the best TV ad you’ve seen, past or present. Extra points if it convinced you to go buy the car.