Auto manufacturers will often try to honor a piece of their history or heritage with special-edition trim packages. Other times an automaker will try to capitalize on a certain styling trend (blacked-out trim, for example) or cultural moment. Some land squarely on the bullseye (looking at you Bullitt Mustang) while others seem to land in the doorframe, completely missing the board. Where Mary Kay Cadillacs land on that spectrum is up to your taste.
Special editions can be tough, as the style and pricing has to line up with the enthusiasts who have the cash to lay down on a new car. Also, the model and the special edition need properly match up. U.S. ski team edition 1976 International Scout II? Well done. Barbie Fiat 500? Probably right for that market, too. Fila-edition Ford Thunderbird? Less so.
The FILA Ford Thunderbird just missed the mark (photo- Ford)
Now we want to hear from you. What special edition car might have had great intentions but just didn’t land like the marketing department intended? Let us know in the Hagerty Forums below.