The standard story is that Ferruchio Lamborghini began building supercars because he had some kind of fight with Ferrari. Some years ago, I spent a week driving around Sardinia in a Murcielago with Lamborghini’s then-PR director. He told me that story was nonsense. The truth was that Ferruchio owned a Ferrari that needed a clutch replacement, and he decided to have the job done by his chief tractor mechanic. After all, how hard can it be? So the tech did the job, and midway through it, he came into Lamborghini’s office and put two absolutely identical clutches on Ferruchio’s desk. “That one is a Ferrari clutch. It costs nine million lire [or whatever the number was–I can’t remember]. The other one is the clutch we use in some of our tractors. It costs ninety thousand lire.” A light marked “value added” went on in Lamborghini’s head, and thus began his foray into the value-added supercar market.