Summer 2011: The Golden Age of Pontiac


In this age of TV makeovers, how could we forget one of the greatest makeovers to ever hit the automotive industry? That would be the reinvention of Pontiac into a true performance marque beginning in the late 1950s. Powered by the efforts of Semon “Bunkie” Knudsen and his successors, Pete Estes and John DeLorean, along with marketing whiz Jim Wangers from McManus, John & Adams ad agency, Pontiac found its mojo and lit up the nation’s drag strips — as well as Detroit’s Woodward Avenue — on its way to third place in sales right behind perennial leaders Chevrolet and Ford.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2012/06/04/the-golden-age-of-pontiac