Hagerty.com

The 1993 Porsche Boxster was the concept that saved the brand


#1

With consumer access to the internet in its infancy, and before carmakers began staging their own spy photos, it was still possible in 1993 to truly “unveil” a concept car. It’s worth looking in the rearview mirror at a top-secret concept that 25 years ago took the media and public by surprise and then played an outsized role in steering its maker’s destiny: the Porsche Boxster.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/05/03/1993-porsche-boxster-the-car-that-saved-the-brand

#2

Actually, Grant Larson saved the brand!


#3

So true he is my friend and such a great unassuming talent! As a dealer in Fremont, CA the car brought in incredible showroom traffic and success! Tom Claridge


#4

@greg.r.larson - You make a good point, Grant Larson did have a significant role in the Boxster with his position as Exterior Designer starting just before the model was released.