The Edsel: Doomed from the Start?


When we hear the word “Edsel”, we automatically think “failure”. However, if we look closely, we find that the Edsel really was a fine automobile that was on the very cutting edge of automotive design and styling. Was it the styling cue known to the public as the “horse collar” front end that doomed the new car, or was it simply a matter of timing as the U.S. economy took a nosedive in 1958? Whatever the reason, there are more than a few collectors who swear by the reliability, comfort, and performance of a car so different, it dared to defy the status quo.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/Articles/2004/09/22/The-Edsel-Doomed-from-the-Start