The future, according to Aston Martin, is bespoke


Amid all the ideas about the future of automobiles, one question is grossly neglected: What about the customer? Aston Martin’s answer is simple: Flip the experience to deliver products on the customers’ terms. Speaking at the 2018 Los Angeles Auto Show’s AutoMobility LA technology conference, Laura Schwab, president of Aston Martin The Americas, discussed the future of the British carmaker. And it wasn’t centered around EVs, or self-driving cars, but on the notion of making things bespoke. Not just the handmade cars, but every interaction with the company.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/11/28/future-of-aston-martin