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The hidden cost of coachbuilding


#1

In 1954, a Joseph J. Maschuch of Maplewood, New Jersey, commissioned respected coachbuilder Vignale to build a custom Rolls-Royce, based on a Silver Wraith. Befitting a Rolls, it would be bold yet understated. It would be futuristic, befitting the avant-garde of Italian design. It would be big and wide and long in every dimension, that uniquely brash American vision of luxury: four piercing headlights, an achingly long hood, nascent tailfins appropriate for the era, and a rear-canted window.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2017/11/14/hidden-cost-of-coachbuilding