The Audi TT looked like an instant classic at its U.S. launch 20 years ago. I should know, because I was there as a member of Audi of America’s public relations team. Designed as a powerful statement to deepen the emotion of the brand, it was described as “nothing less than mobile proof of Audi’s passion for the motor car.” Designer Freeman Thomas wanted an absolute shape, and he delivered it with an arresting profile led by the wheels. The strong circular form repeated throughout the interior and exterior, creating a car of distinction.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2019/10/08/audi-tt-20th-anniversary-edition-drive