The “why” behind Monterey’s top sales


With the monterey auction week in the rearview, the “Wow!” of its two headline sales has been played to death. It’s the “Why?” that still fascinates me. One car, a 1962 Ferrari 250GTO, the preeminent model of the most revered aspirational brand, sold for $48.4 million after a tedious nine minutes of bidding. The other car, a 1935 Duesenberg SSJ, a little-known relic from a long-dead brand, sold for $22 million. It was the greatest bidding war I’ve ever seen.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/12/05/montereys-top-sales-explained