Remember the “low-priced three”? Younger readers will recoil at the notion, but until fairly recently it was common for products to be unashamedly marketed on their purchase price and/or cost of ownership. This was particularly true of cars, which were relatively short-lived and expensive items. So you had the “low-priced three” of Ford, Chevrolet, and Plymouth. The phrase even appeared in advertising during the ’60s.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2019/04/23/avoidable-contact-sub-10k-cars-we-cant-have