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This ‘31 Chevy street rod is a celebration of independence

In the teeth of the Great Depression, Chevrolet redesigned its lineup, cut prices by $20–35, and christened the new 1931 models “Independence.” This courageous strategy helped limit Chevy’s sales slide to 8 percent when arch rival Ford’s volume plummeted by 66 percent (some of which was due to Ford’s plant overhaul for new ’32 models). Net result: Chevrolet led U.S. sales for the first time ever.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2019/10/10/31-chevy-street-rod-celebration-of-independence