Why do some cars fail in the marketplace and others thrive? Why are these three roadsters nearly forgotten? Why didn’t more people buy them in period? After all, they were produced by skilled, experienced designers and engineers for Italian and British carmakers of great reputation in the heart of the sports car golden age. The performance and looks of the Fiat Dino Spider, Jensen-Healey, and Triumph TR8 should have been enough to guarantee success. All three cars would’ve, could’ve, and should’ve scored big sales and large followings from a generation of Americans who were snapping up sports cars as soon as they arrived in our ports, but in each case, timing and other factors conspired against them.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/09/19/european-roadsters-that-should-have-succeeded