Hagerty.com

Today’s sales incentives are a joke compared to 1962’s free pony with a new Chevy


#1

In the long history of car sales, dealers have attempted all manner of gimmicks to get new buyers into the showroom and out the door with a new set of wheels. Lottery contests, rebates, all types of giveaways, and more. We thought we had seen it all until an we saw this ad from 1962: a free Shetland Pony to the first 25 buyers of a new Chevrolet.


This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/12/20/free-pony-with-a-new-chevy-purchase