What took Jeep so long to build the Gladiator pickup?


After years of teasing the Jeep faithful with pickup concepts, Jeep finally revealed the Gladiator at the LA Auto Show. So far it seems like it has the most buzz of any new vehicle debut at the show. But why did it take so long to build what seems like such a sure-fire hit?

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/11/29/jeep-gladiator-long-wait


Pretty slick, but I’m sure it’ll be out of my price range.

Bet you’ll be able to top $65k no sweat if you trick one out.


@kq6ea - I agree. I doubt they will be affordable, the JL its loosely based on is hardly a budget-friendly off-roader.


And I’m sure the early ones will have an “Additional Dealer Profit” window sticker added to them…