Let me first start off by saying…
I am not a young person.
I have vague and fond memories of being one, but that only sort.of applies…
However, I do work with quite a few people in the younger generations.
I think, a mini truck would be a good market that appears like nobody is in right now.
Station wagons, too. Where have all of those gone? They were the cheaper alternative to minivans.
The minivan has a stigma nowadays, rightly or wrongly, it is there nonetheless. This being written on the eve of the beetle’s 3rd and more than likely final demise doesn’t bode well for vw in America. The new beetle may not have had the charm of the original, but at least they were trying. Rehashing out the microbus and expecting people to pay a lot of money for it may not pan out well for them.
Couple of things about the manufacturers, I agree they have contempt for the car buying public. Sticking people with depreciation year after year no matter what model is purchased, the whole concept of a lease that is only beneficial to the actual owner of the vehicle, and no interest in helping people maintain their rides. Not making parts after 10 years. Not ever designing card that look cool or are built to last. My own son would rather have his corvair than anything new made by any manufacturer with the exception of a Tesla. Even then, and especially when I point out the facts about automotive life to him of which most of us in these forums have already about the fallacies of EVs as true environment heroes and the robotic apocalypse of self driving vehicles along with centralized external controls for your vehicle and the inherent risks behind that. The fact is to him, they look kind of cool, but he’d still prefer the corvair ultimately.
The main thing is, all car commercials now are filmed in non relatable fantasy worlds. The normalcy of elegant dinner parties is perhaps more believable back then in the 60s than today’s cityscapes, freeways, and countryside WITH NO OTHER VEHICULAR TRAFFIC. EVER.
Scooters are fun to ride, but dangerous and only useful to the cutt dwellers and the companies that rent them out. They are actually just as bad environmentally speaking because of the manner in which they get dumped.
Today’s youth are smart enough to realize that putting up with traffic and dealing with jerks out there on the road may not be their cup of tea. Hence, the success of rideshare companies, etc.
Us old timers know that they are missing out on some of the great things about car ownership. Burning rubber, back seat bingo, cruising, drive in movie theaters, that kind of thing. Unfortunately for them, reading about these experiences arent necessarily the same as experiencing them, so they end up missing out on something that they weren’t even aware of.
So, there you have it. It’s a possible explanation.