I found this topic really interesting in that only a couple of weeks ago I was lamenting the loss of getting to pick and choose options on cars and being able to order a car from a manufacturer. Many of you will remember this. For example in the 60’s, you found that if you wanted a 68 Mustang, it came with about 9 engine/power options You wanted a 390 4V but your dad says no way, but you can get that 289 2V. OMG, everyone knows you have the little engine because of a single tail pipe, You liked the green but did not like the white interior, etc. You could tell the dealer what you wanted and it took about 2 - 3 months to get it in from the factory (with duals). Today, the manufacturers decide what you want and put them on the lot. I would love to buy a 2020 green Mustang, something in the area of what I call British Racing Green. They do offer a neon green, and you can get a Bullitt for 70K. Why can’t I order a green car? The carpets in any green will be black. Why can’t I order green carpets to match the exterior. Because Ford and everybody else does not think there are enough people to want that combination. I almost bought a Ford Ranger p/u in 2010 but went with a car. Ford quit making them. I emailed Ford and asked why because they were selling a lot of them. They told me, “We want you to join the F-150 family”. I am not kidding. I told them I wanted to be in the Ranger family. All the other manufacturers loved Ford’s idea.
I think younger people, not all by any stretch of the imagination, understand that what is on the lot is what they get. You either compromise and get something you really do not care for that much, or you don’t buy. Ford/GM, Chrysler do not care. It is the bottom line running the show. These manufacturers do not put the profit into R and D, they reinvest in the market because if they do not show X% profit, the CEO is out with a multi-million dollar chute. I am a teacher and one of the things I always ask my students is what kind of car would they like? Most shrug their shoulders, but I remember one about two years ago who said, "late 60’s Camaro Z28. Wow! Those kids are still out there.