Firstly, you don’t reach young people with printed brochures. You do it with social-media advertising.
Second, auto makers tried to guess what young buyers wanted. When the ugly Honda Element was launched, the magazine articles said it was targeted at unemployed buyers in their mid twenties. That seemed stupid. How do unemployed people buy cars, let alone new cars?
As galling as it is to us car-folks, the statistics show that teenagers are in no hurry to get their drivers licenses. And when they do, few of them are putting any effort into making their cars fun.
As for trashing electric cars, you have to understand that they came out as a way for car manufacturers to meet the stiffer Corporate Average Fuel Economy standards. Also, the Chinese government is pushing for electric cars, and China is a huge market.