When Gucci-trimmed cars had automakers seeing green


When my Ralph Lauren polo shirt came out of the laundry considerably smaller than when it started, I felt foolish for paying a premium for a shirt with a polo player sewn on the front. Yet many of us willingly shell out more for the products rendered by Ralph, Calvin, Tommy, Tom, Michael, and others.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/03/22/when-gucci-trimmed-cars-had-automakers-seeing-green