Why automakers are bringing back classic names and shapes


When feeling threatened, many major corporations—Hollywood movie studios, fast food restaurants, America—will mine their heritage for old ideas. These are frequently not their best ideas but they are familiar, tropes almost, and will often suffice to rally the faithful, providing a link, sometimes misplaced, to memory or nostalgia. Desperate or not, automakers frequently do the same thing. With several throwback ideas returning to the present, we took a closer look at a slew of all-new vehicles that dig into or call up a marque’s history.

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/03/27/why-automakers-are-bringing-back-classic-names-and-shapes