Why Pagani is working on an electric supercar to succeed the Huayra

Horacio Pagani makes some of the most desireable high performance automobiles on the planet, so why would he say that he wants to build a car that his customers don't want? Pagani plans to start selling an electrically powered hypercar in 2024 but he told Top Gear at the 2019 Geneva motor show, “None of our customers or dealers want to know about an electric car. They don’t want to know anything about it. They’re not interested. It’s a huge challenge for us, because no-one is asking for it.”

This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2019/03/06/pagani-electric-supercar-to-succeed-huayra