There was a time—specifically four years ago when General Motors introduced a new generation of mid-size Chevy Colorado and GMC Canyon pickups—when the people at Ford insisted they didn’t need a mid-size pickup. The F-150, with its many variants, covers the pickup needs of all buyers, they claimed. There’s no market for mid-size pickups, they claimed. At least no market in which we can make money.
This is a companion discussion topic for the original entry at https://www.hagerty.com/articles-videos/articles/2018/01/15/ford-brings-back-the-ranger